Develop Your Personal Brand: Uniquely Express Who You Are and What You Do (Sherry Dutra)
How well does your personal brand clearly, consistently, and authentically express who you are? How effectively do you distinguish yourself from other service providers in your industry?
Whether you’re just starting a new business or an experienced entrepreneur looking to increase your business results, it’s time to decide how you want to be known in your market—in a compelling and unforgettable way. You will do this by developing a personal brand. Brands are not just for big corporations. In fact, a personal brand will serve as an important key to your success. A personal brand will help clearly and consistently define, express, and communicate who you are, whom you serve, and why you have chosen to dedicate your life and work to serving your target market so that you can attract your most ideal clients and repel those who are less than ideal. Personal branding is far more than just what you do. It is you—uniquely you. It allows you to distinguish yourself and what is unique about who you are and what you do from everyone else.
This interview topic is based on Michael Port’s bestseller, Book Yourself Solid. Sherry Dutra, a certified Book Yourself Solid Trainer and Coach will discuss the key components of developing a personal brand and provide you with tips and exercises to help you create your own or enhance what you already have in place.
Small Business and Career Management Coach, Sherry Dutra, CPC, and owner of Dutra Associates, LLC, is a Certified Professional Coach who helps professional service providers get all the clients they want even if they hate marketing and sales. Sherry specializes in coaching baby boomer, corporate professionals who have left or are considering leaving their corporate positions to start their own service-based business. Through her coaching, she helps business owners build financial freedom while expressing their passion and purpose in the world.
Her coaching credentials include:
* Certified Professional Coach – iPEC
* Certified Trainer for the iPEC Program
* Certified Book Yourself Solid Trainer and Coach
She also holds an MBA from Rivier College and a BA in Human Development from Boston College.
Sherry draws upon her extensive corporate background in leadership development and career management to clearly define desired client outcomes and partner with the client to support their achievement of tangible and sustainable results.
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Five Secrets To Explosive Growth Interview with Brian Duvall
Brian Duvall has gone from selling cell phones & office equipment to being the CEO of two Chambers of Commerce where he was named one of the region’s Top 20 Under 40. He has gone from being the CEO of an extreme sports company to being unemployed for up to a year twice in his career.
Through it all he has felt that he was capable of greatness but couldn’t seem to find the right opportunity. Then one day he was fired from his last job and hired by his first client to do for them the very thing that got him fired.
Today, Brian owns Duvall Media – a marketing company that is on track to earn over $1 million helping clients sell more of their products & services.
Brian and his wife of more than 22 years have three kids of their own, one adopted child and three foster kids all over the age 13.
In this episode of Heart & Soul, Brian will share the five secrets to explosive growth that have helped him take his start-up company to a quarter million in sales in the first nine months.
- “Freely ye have received, freely give.” Even when you are unemployed you still have these two priceless assets that can be leveraged to launch massive growth.
- “Find Your Lynda.” Now is not the time to be shy or think you can go it alone.
- “Fear Worse Than Death.” This is something nearly every person on the planet can do but few do well. It costs nothing but is one of the MOST powerful secrets you already have.
- “Stupid To Say No.” Remember the Golden Rule? Now use the Platinum Rule and watch your business grow.
- “Streets of Gold.” This one strategy can literally give you EVERYTHING and will lead to explosive growth beyond anything you ever imagined.
Be sure to take notes because he also shares some tips on how you can take action now to experience explosive growth in your own business.
Enjoy the interview.
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Legacies of the Heart Interview with Donna Krone
Donna Krone is the founder and owner of Sacred Conversations™, an organization focused on creating and delivering transformational programs in the area of Life Purpose, Leadership and Legacy.
Donna is living her purpose and creating her own legacy, working with individuals to create more authentic heart-centered lives. Formerly a registered nurse and a financial advisor, Donna completed coaching certification and leadership training through The Coaches Training Institute, a premier international coaching school accredited by the International Coach Federation.
Donna is also a licensed “Third Age Fulfillment Coach” and, in 2009, she achieved the honor of becoming the 5th Certified True Purpose Coach worldwide. Her programs are presented at notable venues such as the Positive Aging Conference in Florida, the ASA/NCOA Aging in America conference in Washington D.C., and the Kripalu Center for Yoga and Health in Lenox, MA. Donna lives in Lakeville, MA.
Donna Krone’s first 40 years of life were no different than most. She was so busy doing her best to respond to what life brought to her that she brushed away the bigger questions of designing her life. But according to developmental theorists, she was right on schedule when in her early 40s something inside her started to change. Despite a successful career as a financial planner, Donna had this nagging sense “This is not what I’m meant to be doing” and it wouldn’t stop until she paid attention. She finally listened to that inner voice and created a life of purpose and meaning in her business Sacred Conversations™.
As you move into this next stage of life, Donna will show you how sacred conversations can help you develop the confidence to share what is most deeply meaningful to you with family, friends, and your broader community—what she calls legacies of the heart.
We hope enjoy the interview.
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Wake Up to Your Dreams with Beth Scanzani
Did you know…that over the course of your life, you may spend more than six years dreaming?
Your sleeping dreams can provide you with amazing guidance, insight, and creative solutions to life’s challenges and opportunities. On May 5th, Beth Scanzani will talk about the language of dreams and how you can remember more of what you dream. She’ll also talk about seven buried treasures you can discover in your dreams and will share tips on how to you can begin to develop a more conscious relationship with your sleeping dreams and your “higher self.”
Dream work is a powerful and rewarding way to access your own personal life coach—the one who knows you from the inside out and who has your best interest in mind and heart. Itʼs amazing what humorous and significant insights you can have as you unravel the mysteries and metaphors of your dream images and stories!
Beth Scanzani
A multi-faceted Life and Leadership Coach, Beth Scanzani helps her clients live a more authentic, meaningful, and joyful life through her broad knowledge of coaching practices, psychology, organizational leadership, neuroscience, quantum physics, positive psychology, spirituality, the True Purpose™ process, and dream work.
Her coaching certifications include:
- True Purpose™ Coach
- Professional Empowerment Coach
- Energy Leadership Coach
- Dream Coach/GL
- Theoretical Foundations of Coaching
In addition to her training and experience as an individual and group coach, Beth uses her extensive background as a successful human resources executive, along with various assessments, to help her clients achieve breakthrough results while creating fundamental shifts that enable them to actualize their life dreams.
Today, Beth joyfully lives the dream life she purposefully created, doing work she loves from her ocean side office north of Boston.
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