My Story


Hard times are good for the soul! I’m grateful for the challenges I’ve encountered including these more significant ones:

I failed the Virginia bar exam the first time I took it, which devastated and humbled me.

I’ve experienced divorce not once but twice.

I witnessed my mother’s lifelong battle with depression and inferiority. After she suffered a stroke in 1997, I was blessed with the opportunity to help care for her for two and a half years before her death, which occurred nine months after the death of my father. I miss both of my parents very much and look forward to a celestial reunion.

And more recently…

I discovered “serendipitously” that I had a congenital heart defect–a hole in my heart nearly the size of a quarter. As I was wheeled into the operating room, just a few days after my 55th birthday, the cardiologist told me, “God obviously has a plan for your life.” Amen! An experience like that makes you think seriously about your beliefs, your priorities, and your legacy. What difference am I called to make? Am I making it?

I’m well aware of how fortunate I am and thank God for His patience, love, guidance, and forgiveness.

My Purpose

Who am I called to be? What am I called to do? Whom am I called to serve? I’ve pondered these questions since high school. Though the answers don’t change, our understanding of them does as we progress through the various stages of our adult life.

Our essence is who we are at the core, a quality or energy that we emit into the world whether we are aware of doing so or not. To use my essence as an example: I radiate God’s love, joy, and compassion for His creation.

Our blessing is our essence in action — the transformational process we do over and over again. It is the unique way we do who we are. My blessing is to inspire women of faith to find, follow, and fulfill their divine calling.

Our mission is the highest level instruction we receive from our “trusted source” regarding a specific task that needs to be done in the world or a specific problem that needs to be solved. (Christians often consider their trusted source to be one or more members of the Holy Trinity.) My mission is to empower women to glorify God through success.

It’s no wonder I fondly remember my high school years as a cheerleader. A life skills assessment identified me long ago as “one who infuses new life into individuals or groups while helping, counseling, coaching, and building up their confidence.” I deeply value my gift of encouragement as well as the other fun gifts God has given me.

If you’re eager to learn why you’re here on earth, and how answering God’s call can enrich your life, contact me today at Jory (at) WomenFindPurpose.com.  I’d love to hear from you.

“I have known Jory since we were in law school together at U.Va. I am continually astonished by her amazing successes in both her career and her personal life. She has raised and inspired seven (yes, seven!) children and stepchildren to become literal superstars in myriad arenas, while concurrently achieving success after success and award after award in her own demanding career. Through it all, she maintains a warm, joyful, positive spirit that is downright contagious and wonderfully encouraging.”

Jeanne Bynum Hipes, Esq.
Trial Lawyer
Atlanta, Georgia

“The circumstances of your life have uniquely qualified you to make a contribution. And if you don’t make that contribution, nobody else can make it.” Rabbi Harold Kushner

My Passions

  • Helping Christian Women
    • refresh their vision
    • renew their confidence, and
    • realize their God-given purpose, passion, and potential
  • Helping Christian Women Discover
    • whom they’re meant to serve
    • how they’re meant to make a difference, and
    • which endeavors will lead to fulfillment and financial freedom

If you long to make a meaningful difference in the lives of others, but aren’t sure how to hear God’s Voice or answer God’s Call, I hope you’ll connect with me soon.  I’d be happy to show you how to share your gifts and message with clarity, confidence, passion, and joy.

“Jory Fisher is my mother, but she’s also my mentor and friend. I’ve always looked up to her and asked her for guidance. Thinking about the rest of my life can be scary and unknown—I feel like I need her more than ever. Yet it’s not to hear her say, “Becca, do this.” Instead, she’ll say, “Explain the situation to me and we’ll discuss your options.” A coach is not someone who tells you what to do in life. Instead, a coach guides you into making the best decision for yourself. That’s my mother in a nutshell. She’s the most professional, accomplished, classy lady I know, yet she’s also warm and endearing and really cares about everyone around her. I’m so proud to call Jory Fisher ‘Mom.’”

Rebecca J. Beeson
Washington & Lee University, Class of 2010
Corps Member, Teach For America

My Personal Background

  • Married to David Fisher
  • Mother of three daughters (Rebecca, Brett, and Jana Beeson)
  • Stepmother of three stepdaughters and one stepson (Katherine, Amanda, Elizabeth, and Benjamin Fisher)
  • Reside in Bel Air, MD with my husband Dave and three dogs Chula, Bambino, and Cowboy

My Professional Background

  • Founder & President, Jory Fisher & Associates, Inc. (since 2008)
  • Certified Life Coach
  • Certified Christian Coach
  • Certified Career Management Coach
  • Certified True Purpose™ Coach
  • Certified administrator of the Myers-Briggs Type Instrument®
  • Founding Faculty Member and Former Associate Dean for Career & Professional Development at Liberty University School of Law
  • Former attorney in Fairfax County and Lynchburg, VA
  • Former Executive Director of the Child Abuse Prevention Center in Lynchburg, VA and Youth Guidance in Reston, VA
  • Graduate of Southern Methodist University (B.A., Phi Beta Kappa, summa cum laude); Middlebury College (M.A., Spanish), and the University of Virginia (J.D.)

Feel free to review my certifications and qualifications as a coach.

Blessings and Grace,

jory-sig